Client: 
Core strategy
Team lead: Tina Grover
About the client
Lightspeed is a leader in providing classroom audio solutions to learning environments around the globe.
Client brief
Established in 1990, Lightspeed is dedicated to making a remarkable difference for teachers and students by creating Access to powerful in-the-moment insights into the learning process. We create access to the teacher’s voice for all students in the classroom that isn’t there for them without our solutions. We also provide access to authentic student conversations and the learning process that isn’t available to the teacher in any other way. At our very core, we aspire to improve the lives of those we touch with our research, products, service and partnerships.
Mission statement
At Lightspeed, our mission is to make a remarkable difference for teachers and students by creating powerful, in-the-moment, active insights into the learning process.
Core values
We are an ESOP company on the path to becoming employee-owned. We believe how you do something is as important as what you do. Our employees across the country are committed to living our core values every day.
Integrity: We are honest, aware of our actions, and strive to do the right thing.
Respect: We value colleagues and seek to understand their purposes, concerns, and circumstances.
Innovation: We discover breakthrough opportunities, solve complex problems, and improve processes.
Stewardship: We come together to serve each other, sustain our culture and grow our business.
Humility: We are servant leaders who encourage, support and challenge, but never demean or coerce.
recommendations
Vision statement
We envision a future with fewer barriers to learning, where generations of students in physical and virtual classrooms can engage meaningfully with their teachers and peers without distraction, delay, or complication.
Core strategy statement
Lightspeed’s content inspires educators to discover new, innovative ways to reach their students using technologies that remove barriers to learning across a variety of classroom formats.
Core strategy unpacking
Lightspeed’s content ➊inspires educators to discover new, ➋innovative ways to ➌reach their students using technologies that ➍remove barriers to learning across a ➎variety of classroom formats.
- Makes educators feel more confident and ready to act through positive, supportive language about reliable products.
- Offers new, accessible ways to solve persistent problems.
- Critical to our mission to connect educators and students for effective learning.
- Empowers educators and students by eliminating obstacles to effective learning.
- We adjust to the needs of educators and students by being flexible and responsive across in-person, distance, and hybrid learning environments.